Amazon Ads audit for sellers in Germany
See where your Amazon Ads budget stops working.
A structured review of campaign architecture, search-term waste, ACOS/TACOS signals, bids and budget allocation — delivered as a written, prioritised action plan.
Audit lens
One review. Four decision areas.
Search terms
Waste, harvesting and negatives
Campaign structure
Segmentation and control
Budget & bids
Allocation and priority
Performance context
ACOS, TACOS and conversion signals
- Written findings
- Priorities before implementation
- No campaign changes without approval
- German or English reporting
Start with the signal
When an Amazon Ads audit is the right first step
You do not need another dashboard. You need a clear explanation of what deserves attention first and what should remain unchanged.
Spend rises faster than sales
Advertising costs increase while attributed sales or total account performance do not move proportionally.
Search-term waste is unclear
Budget is absorbed by queries that are irrelevant, duplicated or not being promoted into a controlled structure.
Campaigns have become difficult to manage
Naming, targeting, match types and product segmentation make clean decisions harder than they should be.
ACOS is reviewed without business context
Campaign metrics are read in isolation without margin, TACOS, conversion or product-stage context.
Budgets do not reflect priorities
High-potential products lose visibility while weaker targets continue to receive spend.
You need an independent second opinion
Before changing an account or hiring ongoing management, you want a written review of the current setup.
What the audit covers
A practical review built around decisions — not vanity metrics
The exact scope is confirmed from the number of marketplaces, campaigns and available reports. These are the core review areas.
Account & portfolio structure
Campaign hierarchy, portfolio logic, naming, segmentation and duplicated coverage.
Search-term efficiency
Spend concentration, irrelevant queries, harvesting opportunities and negative-keyword gaps.
Targeting & match types
Auto, manual, product targeting, match-type overlap and control of discovery versus performance.
Bids, budgets & placements
Bid logic, budget constraints, placement adjustments and whether spend follows commercial priorities.
ASIN & conversion context
How listing readiness, retail signals and conversion constraints affect the interpretation of ad performance.
Performance signals
ACOS, TACOS, CTR, CPC and conversion trends reviewed as signals — not as isolated success guarantees.
What you receive
A written plan your team can actually use
The audit separates urgent corrections from experiments and longer-term account improvements.
Executive summary
A concise explanation of the main account risks, opportunities and dependencies.
Prioritised findings
Issues grouped by urgency and expected decision impact, with evidence from the supplied reports.
Action checklist
A practical sequence of recommended changes, checks and tests for the next working cycle.
Scope boundaries
Clear notes on what the audit can conclude and where more data, listing work or implementation is required.
Prepare the audit
The right reports make the review more useful
We confirm the secure transfer method after the request. Never send passwords or permanent account credentials through the public form.
- Campaign and targeting reports for the agreed period
- Search-term report and advertised-product report
- Campaign count, marketplaces and approximate monthly ad spend
- Business goal, priority ASINs and known margin constraints
- Relevant change history, promotions or stock limitations
- Optional total-sales context for TACOS interpretation
How it works
A controlled audit before any implementation
- 01
Define the question
Tell us the account goal, current concern, marketplace and approximate campaign scope.
- 02
Confirm scope
We confirm required reports, review period, delivery basis and the written commercial scope.
- 03
Share reports
Provide the agreed exports through the confirmed transfer method — not your account password.
- 04
Review & diagnose
We analyse structure, queries, targets, budgets and performance context against the agreed scope.
- 05
Receive the action plan
You receive written findings, priorities and next-step recommendations in German or English.
- 06
Choose implementation
Apply the plan internally or request implementation and ongoing management as a separate scope.
Transparent commercial scope
Pricing follows the real account complexity
The catalog starting point is based on a defined audit. The final estimate reflects the reports and review effort required for your account.
Catalog starting point
from €390
Typical delivery
5–7 business days
Fit and boundaries
An audit is analysis — not automatic account management
A strong fit when
- You want an independent view before making changes
- You can provide the agreed Amazon Ads reports
- You need priorities across campaigns and search terms
- You want a written basis for internal or external implementation
A separate scope is needed for
- Ongoing bid and budget management
- Daily monitoring or emergency account access
- Listing copy, creative production or catalog repair
- Guaranteed sales, ACOS or ranking outcomes
SellerEU does not request your Amazon password for the audit. Implementation, monitoring and creative work are separate services and start only after written approval.
Related services
Turn audit findings into the right next project
Frequently asked questions
Answers before you request the audit
Is this a one-time Amazon Ads audit?
Yes. The audit is a defined review with written findings and priorities. Ongoing campaign management or implementation is a separate service.
Do you need access to my Seller Central account?
The standard audit is designed around agreed report exports. Do not send a password. If a different access method is ever required, it must be discussed and approved separately.
Which Amazon Ads metrics do you review?
Depending on scope and data availability, the review may consider spend, sales, ACOS, TACOS context, CPC, CTR, conversion, search terms, targeting, placements, budgets and campaign structure.
Can you guarantee a lower ACOS?
No. Advertising performance depends on competition, pricing, retail readiness, margin, conversion, stock and many other factors. The audit provides analysis and recommendations, not a guaranteed outcome.
Can you implement the recommendations?
Implementation can be requested separately. We first confirm which changes are approved, who owns account access and how the work will be documented.
Is the audit available in German and English?
Yes. The written review and communication can be delivered in German or English according to the confirmed scope.
How long does the audit take?
The current catalog delivery range is shown on this page when available. Timing starts after the scope and required reports are complete.
Start with the account scope
Request your Amazon Ads audit
Choose the ad-spend range, campaign count and marketplace. You will see the current estimate before entering your contact details.